Orca Bay Seafoods

• Mark Tupper
• Orca Bay Foods
• (425) 687 - 4156

Seattle, WA — October 8, 2003

Orca Bay is pleased to announce its “Healthy Day Sweepstakes” contest with Meatless Monday Campaign, Inc., a non-profit organization in association with Johns Hopkins Bloomberg School of Public Health.

Meatless Monday is a national public health campaign to help Americans prevent heart disease, stroke and cancer – by taking a break from meat once a week and reducing consumption of saturated fat.

Orca Bay Foods, www.orcabayfoods.com, one of America’s leading producers of table-ready, portion-controlled seafood items, joins charter members California Walnuts, Hain Celestial Group, the U.S. Rice Producers Association, the Alaska Seafood Marketing Institute, Mrs. Dash, Molly McButter and the U.S.A. Dry Pea and Lentil Council. A member of the Alaska Seafood Marketing Institute, Orca Bay Foods is a category leader in frozen table-ready, portion-controlled seafood. Orca Bay’s retail line is the Category Captain in frozen vacuum packed halibut, salmon, swordfish, mahi and tuna.

“We have posters placed in 51 Marc’s Stores throughout the Cleveland, OH market” explains Mark Tupper, national sales manager for Orca Bay Foods. Also participating are Walt’s Stores in Tinley Park, IL and Roger’s Foodland in Joseph, MI. “We strongly support the need for Americans to lower saturated fats through better, healthier nutritional practices, in which dietary choices such as fish can play an important role.”

He adds: “Beyond shared philosophical goals, we continue to pursue a number of co-marketing opportunities, such as the Healthy Day Sweepstakes contest.”

Meatless Monday Nets Orca Bay Foods/2

“As part of our October National Seafood Month promotions we are offering six seafood dinners to be Federal Expressed to the consumers who win a random drawing at the end of November 2003. The idea of this sweepstakes is to help consumers learn more about the Meatless Monday campaign and to eat a healthier diet, that hopefully includes more seafood.”

Advocating moderation, Meatless Monday’s goal is to reduce American consumption of saturated fat by 15 percent by 2010. The Meatless Monday Campaign follows the recommendations of the dietary guidelines of the U.S. Department of Health and Human Services, the U.S. Department of Agriculture and the American Heart Association. Twenty-eight deans from major U.S. public health schools, including Columbia University’s Mailman School of Public Health, have endorsed The Meatless Monday Campaign.

Meatless Monday Campaign launched an informative Web site www.meatlessmonday.com, featuring appetizing recipes, photos, stories, kids’ activities and money-saving suggestions to help people live longer, healthier lives. Features on the site include “Celebrity Recipes,” “Healthy Fast Food Tips,” “Give it a Try” to encourage vegetable consumption and “Health Update,” which provides health-related insights and news.

About Johns Hopkins Bloomberg School of Public Health

A leading international authority on public health, Johns Hopkins Bloomberg School of Public Health is dedicated to protecting health and saving lives. Every day, the school works to keep millions around the world safe from illness and injury by pioneering new research, deploying its knowledge and expertise in the field, and educating tomorrow’s scientists and practitioners in the global defense of human life.

About Meatless Monday

Meatless Monday is a national public health campaign to help Americans prevent heart disease, stroke and cancer. The goal of the campaign is to reduce the consumption of saturated fat in America by at least 15% by 2010 - by encouraging people to take a break from meat just one day a week. Meatless Monday is a non-profit organization working in association with Johns Hopkins Bloomberg School of Public Health and 28 other public health schools across the country. The campaign provides tools and resources to help Americans cut the saturated fat once a week. Beyond Monday, Meatless Monday helps Americans make other healthy lifestyle choices, too.

To find out more about Meatless Monday, please visit: www.meatlessmonday.com.